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Legal Content Writing: Quality vs. Quantity

Joke connoisseurs can debate which came first, the chicken or the egg. But for content marketers, another debate is more important: quality or quantity. This is an essential question for your law firm to address as you use legal content writing to draw potential clients to your website and social media feeds.

Many law firms are unsure whether they should value content’s quality or quantity more highly because they do not have a lot of experience with legal content writing. Here we’ll lay out the pros and cons of both …

The Importance of Knowing Your Audience

You wouldn’t read a Stephen King book to a four-year-old as a bedtime story, and you wouldn’t invite a neighbor who doesn’t have kids and refuses to recycle to a seminar on the joys of using environmentally friendly diapers. Any marketer must know their audience in anything they do, and that includes legal content writing.

Having a strong understanding of your audience can help you focus your legal content in order to engage people in your website, newsletters or press releases. Each audience requires a slightly different writing style, because …

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