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The Importance of Analytics

Website analytics is a process for collecting visitor or consumer data, analyzing those data and generating reports on the overall performance of your online marketing efforts. extends well beyond your website into virtually every online channel your law firm might be using.

A good law firm website not only contains information about the firm and its services, but the site also functions like an interactive hub to which all of the firm’s online content distribution efforts are tied. Tracking these efforts is paramount to being both effective and efficient with …

Three Easy Steps to Develop a Legal Content Strategy

The idea of just writing a blog post for your law firm’s website is just the tip of the iceberg. It sounds simple in theory, but once you start developing content, you are going to find that having a content strategy to guide you is going to be the difference between success and failure.

Developing an effective legal content strategy can balloon quickly, so to get you started and help you keep it manageable, we have outlined the three most important steps

  1. Be Targeted: Pick one area of practice and
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