Whether you’re ordering a pizza, looking for a plumber or searching for a new doctor, chances are you are doing it online. This ubiquity is why law firms must consider extending their marketing efforts to the web. The Internet is the place people go to find what they need, and you want your firm’s site to be at the top of the page when they conduct those searches. Producing great legal web content is the way to achieve that goal.

What is online content writing for law firms? How can …

Joke connoisseurs can debate which came first, the chicken or the egg. But for content marketers, another debate is more important: quality or quantity. This is an essential question for your law firm to address as you use legal content writing to draw potential clients to your website and social media feeds.

Many law firms are unsure whether they should value content’s quality or quantity more highly because they do not have a lot of experience with legal content writing. Here we’ll lay out the pros and cons of both …