Email newsletters are a great way to keep clients up to date with what is happening at your law firm. They’re also a smart tool for reaching out to prospective clients — they can help increase your firm’s reach on the web and provide your site with fresh, timely content.

Because your e-newsletter is so important to your firm’s success, you want to make sure it has a professional feel. You don’t want it riddled with spelling mistakes or improper grammar or, perhaps worst of all, appearing outdated.

That’s why …

Content marketing is all the rage right now, and for good reason. Content marketing focuses on the idea that great content leads to more page views, more leads and ultimately more sales conversions — which is the goal of any successful marketing campaign. If your law firm is undertaking an email marketing campaign, focusing on content can help you get the best possible response.

The Ingredients to a Standout Campaign

What exactly makes up successful content for law firm marketing? Effective strategies include:  

• Targeting your niche — Whether you practice