Like “big data” and “the internet of things,” search engine optimization (SEO) is one of those buzz phrases a lot of people throw around but few people truly understand. Yet as an attorney concerned with improving your website and getting the most out of your legal content writing, SEO is an important tactic to understand.

Your law firm will benefit from search engine optimization if you embrace these two main concepts:

 Basic SEO best practices

 Keyword research

But before you can dive into those topics, you need to …

Most law firms have a presence on Twitter, which debuted nine years ago as a microblogging site and has morphed into an important tool for any business looking to gain clients. But not all law firms understand how to use this social media site correctly.

Legal content can be effectively marketed on Twitter by working towards these three main goals:

1. Give people useful legal content writing.
2. Interact with potential clients in a meaningful manner.
3. Have a goal in mind for your tweets.

By following these guidelines, your law firm can …