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Effective Child Custody Content Marketing


Child custody disputes are one of the most common problems that arise in the practice of divorce law. Divorce brings up many complex emotions, as it marks the end of a once-promising union. But when you add kids to this equation, the task becomes even trickier to navigate. Clients want a child custody attorney they can trust with not just their own well-being but with that of their precious children as well.

As you might imagine, marketing for child custody lawyers can be difficult. Keeping a balance between good taste and truthfulness is essential. You don’t want to scare people into becoming your clients, but it is important to mount a marketing campaign in order to introduce people to your firm, which can help them in their fight.

Here are some ideas for how to achieve this delicate balance.

Child Custody: A Tricky Matter

First, you must understand you are your client’s best and often only advocate in a child custody dispute. Ninety-one percent of child custody cases are settled outside of family court. That means it will nearly always be up to your divorce law firm to hammer out the best possible custody arrangement for your clients.

This means considering various factors, including:

  • Parental health
  • Parental income
  • Parental housing
  • Child preference, which gets added weight when the child is over the age of 12
  • Parental work schedules
  • Religion
  • Past criminal behavior

You have to communicate to your client that you know and understand these factors and any others that go into a custody decision. You also need to prove your investment in their particular case, to show they are more than just a way for you to make money.

Effective Child Custody Writing and Marketing

Keep in mind these three guidelines when marketing your child custody services through legal content writing:

  1. Be Specific

Emphasize what you can do for clients and provide details in your blog and social media posts. A phrase such as “our law firm does great work in this field” doesn’t tell a client anything. But the phrase “we’ve won full custody for 76 percent of our clients in child custody disputes” does.

  1. Avoid Legalese

You may understand what “visitation,” “physical custody” and “joint custody” mean, but your potential clients may not. Opt for clear, simple language instead of legal terminology whenever possible. Have a non-child custody attorney read your copy just to ensure it’s understandable to a layperson.

  1. Don’t Make Guarantees

You could be the Perry Mason of child custody attorneys, but no matter how great you are, you won’t win them all. Don’t make guarantees you can’t deliver on in your legal child custody content writing. While they sound appealing, they could make you look unreliable if a decision goes the wrong way.

Get Help With Your Legal Content Writing

Feel a bit overwhelmed after reading these suggestions? Lawyers Writing for Lawyers can help. We are lawyers ourselves and have experience with this form of child custody marketing. Contact us today to discuss how we can help you.

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