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How to Avoid Repetitive/Flat Content


You would never dream of using the same closing argument in case after case. So why would you write about the same topics over and over again on your blog?

It’s tempting to stick to the same few ideas because coming up with new ones takes time, and you are a busy lawyer with more than just legal website writing on your plate. But part of your job is attracting new clients, and having great content on your website is the best way to do this.

Your aim is to keep your law firm’s blog content from becoming boring or repetitive. The goal is posting lively, engaging content on a variety of subjects. The more you vary your content, the more interesting it is to read.

Here are tips on how to spice up your law firm’s blog with new topics and ideas.

Write About Something in the News

You can find law-related topics in just about any current event. Say Kim Kardashian’s divorce has been finalized — you can write about divorce law and palimony. Say a sports star just signed a new long-term contract — you can write about the five most interesting legal sports contracts ever signed.

Try to put an original spin on the topic so it feels fresh to someone who’s already read a news story.

Take Notes

When a client asks you about a legal term from a trial or memo they did not understand, take note. There are probably a lot of other people who are confused about this term, too. Voila, you’ve got a blog post explaining the term.

Read Your Archives

Look through blogs you have posted before and take note of the topics. If you practice divorce law, you may notice you have been writing a lot about custody and not enough about alimony. Try not to revisit a topic for several months or at least 10-12 blog posts.

Have a Non-Lawyer Read Your Law Firm Blog

Ask a non-lawyer, such as a friend or a spouse, to read your blog. Discuss what they found least interesting and why, and keep that in mind next time you plan a post.

Open Up About Your Hobbies

Try more personal posts that give your blog extra flavor. For instance, if you’re training for a marathon, you could do monthly updates on your running. This will help potential clients get a feel for you as a person, not just a lawyer.

Get Outside Help for Legal Website Writing

It’s important to maintain a law firm blog, but you don’t have to do it yourself. If your heart isn’t in blogging, hire an outsider such as Lawyers Writing for Lawyers to do it for you. We’ll keep your blog fun and interesting. Contact us today.

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