The truth is, the phrase “legal marketing” sounds a little dry. And if you try to use legalese in your legal marketing, you’ll succeed at creating dry copy — there’s nothing juicy or engaging about habeas corpus to a layman.

However, with the right amount of creativity behind it, legal marketing can be both fun and interesting. After all, legal marketing isn’t about throwing up content on your site and calling it a day. You need to know how to reach your audience and separate yourself from the noise they …