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Do’s and Don’t’s of eNewsletters for Law Firms

Newsletters are an ideal way to stay in touch with your firm’s clients and reach out to potential new leads. While that may have meant mailing out a newsletter using paper and envelopes in years past, these days legal eNewsletters are the way to go.

There are three main benefits to e-newsletters. First, you can link directly to information on your website, encouraging readers to further explore your law firm and what it offers. Second, people are more likely to share an email address with you than a snail mail …

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