Social media marketing for law firms can be tremendously successful in expanding the number of new clients for your firm. Law firms without dedicated marketing teams though, may not have the time or energy to devote to developing content for their blog or social media channels. Developing the right strategy before jumping into the social media is an important first step. Here are a few ways Lawyers Writing For Lawyers has helped law firms use social media marketing to successfully enhance their brand strategy.

Identifying the Right Social Media Marketing

Success in the courtroom can be measured in very definite ways. Did you win the case? Did your client get what he or she wanted?

But success of your legal writing content on your website is a bit trickier to define.

You should judge your success based on three main criteria:

• Are you getting new leads?
• Are you seeing low bounce rates?
• Are people interacting with you?

If you answered yes to these questions, then congratulations — your law firm content appears to be working well.

But if you answered …