Like “big data” and “the internet of things,” search engine optimization (SEO) is one of those buzz phrases a lot of people throw around but few people truly understand. Yet as an attorney concerned with improving your website and getting the most out of your legal content writing, SEO is an important tactic to understand.

Your law firm will benefit from search engine optimization if you embrace these two main concepts:

 Basic SEO best practices

 Keyword research

But before you can dive into those topics, you need to …