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Legal Content Writing: Quality vs. Quantity

Joke connoisseurs can debate which came first, the chicken or the egg. But for content marketers, another debate is more important: quality or quantity. This is an essential question for your law firm to address as you use legal content writing to draw potential clients to your website and social media feeds.

Many law firms are unsure whether they should value content’s quality or quantity more highly because they do not have a lot of experience with legal content writing. Here we’ll lay out the pros and cons of both …

Save Your Time and Money in Marketing

Marketing has become more important to law firms with the rise of the Internet. Potential clients can do extensive online research about a firm before ever stepping foot inside the door, forming impressions about attorneys by their website, Facebook page, email newsletter or Twitter account. That means it’s important to keep up you’re your marketing efforts to raise awareness and make a good impression on potential clients.

However, marketing can be a double-edged sword for law firms: It eats up a lot of money and a lot of time. Luckily, …

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