Relevant, high-quality legal content writing can turn a good site into a great one. Content is, in the most basic terms, all the stuff that’s on your site. It’s important for three main reasons:

1. It helps people find your page through Internet searches.
2. It shows what your legal practice is all about.
3. It can establish you as a leading authority in your field.

Legal content might include anything from blog posts to whitepapers that you give away to visitors for free. All of it should be targeted at the audience …