Divorce is not a happy subject. Many people are uncomfortable discussing it, and it can bring up sad or painful memories. This means divorce lawyers face a tricky situation. You have to be able to market your services, but you need to do it in a way that won’t upset or alienate your potential clients. However, you want to be at the forefront of your clients’ minds if they realize they need your services.

It is possible to achieve this delicate balance. Keep reading to learn more about legal marketing …

You have undoubtedly heard about the hype over video marketing. By posting videos on your site and on social media feeds, you can implement a personal approach to finding new clients and impress the ones you have with your demonstrated knowledge of the law.

Many law firms think having a smartphone that can shoot video is all it takes to start a successful legal marketing campaign. Unfortunately, talking heads don’t make clients, and neither does boring content. A strong legal marketing campaign consists of:

• Professional content
• Relevant information
• Clever visuals