The idea of just writing a blog post for your law firm’s website is just the tip of the iceberg. It sounds simple in theory, but once you start developing content, you are going to find that having a content strategy to guide you is going to be the difference between success and failure.

Developing an effective legal content strategy can balloon quickly, so to get you started and help you keep it manageable, we have outlined the three most important steps

1. Be Targeted: Pick one area of practice and