(Hint:  All the Time)

The answer to this question depends on what level of legal marketing and search engine optimization you wish to utilize.  Do you use the Hope-and-Pray legal marketing method, or are you a law firm that wants to dominate search engine results through digital marketing? A Hope-and-Pray firm simply installs a generic website, rarely optimizes their site or social media presence, and relies upon old design in hopes of attracting new customers.  Hope-and-pray legal marketing method …

Developing a winning content strategy can help take your law firm to the next level. Law firms with strong, cohesive content strategies are often seen as experts in their field and have a stronger brand presence than competing firms. Here are a few areas to consider when developing a winning content strategy for your law firm.

Find Your Customer’s Problem

The first thing to consider when developing a strong content strategy is your customer. Ask yourself, what is my customer’s pain point? A pain point is your customer’s problem. A …