You have undoubtedly heard about the hype over video marketing. By posting videos on your site and on social media feeds, you can implement a personal approach to finding new clients and impress the ones you have with your demonstrated knowledge of the law.

Many law firms think having a smartphone that can shoot video is all it takes to start a successful legal marketing campaign. Unfortunately, talking heads don’t make clients, and neither does boring content. A strong legal marketing campaign consists of:

• Professional content
• Relevant information
• Clever visuals

If your law firm doesn’t have a Twitter or Facebook account, it’s time to join. Many law firms dismiss social media as a distraction or an extra time commitment, but social media can help bolster your law firm’s online reputation, boost your website’s reach, and attract new clients.

Learn how law firms and social media go hand in hand by reading below.

Why Should Law Firms Have Social Media?

Social media offers various advantages for law firms. It can:

 Help influence perception — People expect every business to have …