Even a lion in the courtroom can become a kitten upon hearing these two little words: Social media.

Lawyers have a conflicted relationship with social networking and other subsets of the online world, including blogging. On the one hand, many attorneys and firms realize it’s essential to be online producing content, so that they can reach current and prospective clients and demonstrate their expertise. But on the other hand, they worry that people could say bad things about them on their blogs or social media sites, damaging the reputation they’ve …

So you’ve done it! You’ve joined the social media world. Facebook page set. Twitter account functioning. First blog posted. How do you decide what content to populate and where?

Try setting aside an hour a day or week to focus on social media marketing. It’s free, can potentially reach a large audience and give great exposure to your firm. Engage and be active. By posting relevant information to your friends and social media fans, you can establish yourself as a familiar expert.

If you’re one of those who have the …