You would never dream of using the same closing argument in case after case. So why would you write about the same topics over and over again on your blog?

It’s tempting to stick to the same few ideas because coming up with new ones takes time, and you are a busy lawyer with more than just legal website writing on your plate. But part of your job is attracting new clients, and having great content on your website is the best way to do this.

Your aim is to …