Success in the courtroom can be measured in very definite ways. Did you win the case? Did your client get what he or she wanted?

But success of your legal writing content on your website is a bit trickier to define.

You should judge your success based on three main criteria:

• Are you getting new leads?
• Are you seeing low bounce rates?
• Are people interacting with you?

If you answered yes to these questions, then congratulations — your law firm content appears to be working well.

But if you answered …